I've known Vionic UK for nearly two years now and it's amazing how much they've changed in that short time. When I chose my first pair of shoes, a pair of black wedge sandals, the focus was definitely on comfort rather than trends.
Now they have a designer who came from Ugg, and the majority of the audience at the London show was bloggers in their 20s/30s. This is clearly a very style-focused brand. Young women and men have less reason than we over-40s to prize comfort and for them, style is all. The younger bloggers were wearing their Vionic shoes and extremely enthusiastic about them. It's one thing to be gifted with a product; it's quite another to be an enthusiastic advocate for the product.
Discover the Secret
Vionic's hash tag is "Discover the secret" and it can be summarised as "Style: it doesn't have to hurt." Vionic have two different silhouettes, one for for high heels and one for leisure wear. "Downtime" shoes for leisure wear feature a contoured footbed, a deep heel cup for essential stability and a firm yet flexible midsole to support balance. Uptime shoes have a heel seat to stabilise and position the foot, and ball-of-foot cushioning for all-day comfort. Some of the styles now have a removable foot bed, which you can wear in other shoes.Casual Chic
Vionic showed a very strong lineup in the type of shoe that we call trainers in the UK (sneakers in the US). They're often worn with skirts and dresses. Heck, even Is This Mutton? has been known to wear this trend with my Stan Smiths, although Mr Mutton tends to say "are you going out like that?" which puts a dampener on it.Here are a few examples from the runway:
The Codie has a supportive elastic strap across the vamp and perforated leather or nubuck heel detail. Codie comes in white, taupe and black.
Vionic also had a strong line up of boots, including for the first tine long boots that finish just below the knee. The Ugg influence is shown in these Oak lace-up boots which seemed to be either loved or loathed by the audience. In sand or black. they have a faux fur trim and flannel lining, suede upper and rubber sole. They would be perfect for skiing holidays.
Finally, you may be asking which shoes I will be wearing. In the spirit of going outside my normal comfort zones I'm trying these backless tasseled Reagan mules in silver. Look out for them in outfits over the next few weeks.
For more info, visit the Vionic website and follow them on Instagram: @vionicshoes.uk
I was gifted with a pair of Vionic shoes but as always my opinions are objective and unbiased.
Sharing this post with #CreativeMondays at Claire Justine, #Anything Goes at My Random Musings, #IwillwearwhatIlike at Not Dressed as Lamb, Visible Monday at Not Dead Yet Style; Style with a Smile at Stylesplash; Turning Heads Tuesday at Elegantly Dressed and Stylish, #SpreadTheKindness at Shelbee on the Edge, Chic&Stylish at Mummabstylish, Top of the World Style at High Latitude Style, Fancy Friday at Nancy's Fashion Style. Fabulous Friday at A Pocketful of Polka Dots, Tina's Pink Friday, Weekend Wear at Threads for Thomas
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I've heard such good things about Vionic shoes. Finding stylish shoes that are also comfortable isn't easy. I'm having such problems with my feet lately that I'm wearing trainers more and more. Thank goodness it's now considered fashionable to wear them with skirts and dresses! Thanks for linking up Gail!
ReplyDeleteEmma xxx
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